Transportation Industry marketing services
Tired of spending money for marketing and not seeing results? Our focus has been building marketing tactics specifically for the transportation industry that actually generate more leads. We fill your bays and produce actual customers within hours of implementing our approach.
WE DELIVER RESULTS USING OUR UNIQUE APPROACH
WE DELIVER INCREASED WEB VISITS, LEAD CONVERSIONS, AND SALES
+ Our shops typically get anywhere from 25–70 marketing qualified leads every single month.
+ Some of our clients are getting over 28,000 visits to the website each month.
+ Our services often pay for the year by the fourth month (or sooner).
+ We have delivered an average year-over-year traffic increase of 156% and a year-over-year leads increase of 89%.
So, What are we doing that is different from the other agencies?
Our goal is to build the most powerful and efficient lead generating machine on the internet for every one of our customers.
Our Three-Part Approach
1. Industry Knowledge
We utilize deep industry insights to reach the right customers at the right time — delivering consistent monthly growth.
2. Psychology of Buying
We craft strategies based on buyer behavior and emotional triggers, creating marketing that truly connects.
3. Data-Driven Results
Every decision we make is powered by analytics — no hunches, just hard data and proven results.
Part One: Industry Expertise
We Know the Auto Repair Industry Inside and Out — Because It’s All We Do
At Mechanic Marketing Pro, we don’t work with restaurants, real estate agents, or dentists — we only work with the auto repair and collision industry. Why? Because that’s what we know, and it’s what we’re built for.
While other agencies are busy trying to understand your world, we’re already in it. Our writers are digging into OEM bulletins on I-CAR, watching Collision Hub’s Repair University, and keeping up with every industry trend and publication that matters to your shop and your customers.
We use a proven “They Ask, We Answer” content strategy that directly addresses what your customers are searching for online — and it works. No fluff. Just high-converting, SEO-driven content that brings more vehicles into your bays.
Part Two: Data Driven, Not “Hunch Driven”
We know that the numbers do not lie and so we track every interaction on a customer’s website. Our data analysts are tracking and reviewing every visitor’s interaction on our customer’s website, we’re watching every movement and looking for patterns, opportunities, or even missed opportunities in order to streamline the buyer’s journey, and increase conversions.
We’re looking for when your customers buy from you, what times are most important and what neighborhoods and zipcodes you are penetrating and which ones you are not, in order to craft the best marketing tactics to reach them.
Revenue Tracking
Each month we are check your CCC1 or your other estimating systems, we matching the leads to closed sales, and report back on how much we just paid you.
Not only that, we’re also monitoring your estimating system for dropped leads, missed sales opportunities, and informing you of potential sales closing issues within your organization long after we have converted the lead.
We’re helping you become better sales people.
As we collect this data, our data analysts look for patterns and identify areas for improvement.
A/B Testing
Our Search Engine Optimization team not only keeps each website up to date on SEO best practices, they also work to implement changes identified by our data analysts. We A/B test everything and use the data to help inform marketing decisions.
We also track our client’s competitors and use their data to help identify opportunities to out rank and out-perform them.
Part Three: Leveraging Why We Buy "Psychology”
It is easy to market to one’s rational thinking, and completely overlook the irrationality of how people actually buy. The reality is our subconscious minds are processing 100 times the data your conscious brain is right now. Sometimes all it takes is a subtle tweak to the way we word something or position an offer that makes the difference between a sale or a no sale. Yes, there are people who study buyer Psychology (Behavioral Economists), and we have one!
We run messaging from web copy to lead magnets through our Behavioral Economist who helps to tweak the language to appeal to a prospect’s buyer psychology. We leverage the psychology of why we buy and alter the messaging to improve client sales close ratios.
Our Process
Assess The Situation
We begin by conducting a full assessment of your repair shop’s marketing efforts: your website, traffic, rankings, social media, etc. These metrics are compared to your competitors to give you an understanding of where and how we can improve your marketing strategies.
Fix Immediate Issues
The assessment may reveal issues easier to fix than others. Often this includes small Google SEO problems, small website problems, or branding problems. These are the issues we fix immediately before strategizing your inbound plan.
Build The Machine
The machine consists of an inbound marketing strategy tailored to fit your repair shop’s business needs. This typically includes blogging, lead magnets, social media marketing, and content creation; it runs monthly providing the aforementioned deliverables.
Track The Metrics
We measure everything from each web visitor, where and when they convert to leads, and the journey they took. We tie leads back to your management system to see which converted to a sale and the dollar amount.
Analyze The Data
We dive deep into the data to search for visits, leads, trends, and opportunities to grow. We use data from your web visits and conversions each month to refine your site's user experience.
Refine And Retest
Through A/B testing, data research, and expert brainstorming, we continually refine your site until it’s generating consistent leads and sales. This builds the most effective lead generation system possible.